Our Cookie Policy
Putting you in control
A little byte or two of information
Like all sites we use cookies to store some information on your device, some enable basic essential things, like making sure we know what cookies you want to accept, others allow nice additional things like our live chat to work.
We like to know that we're making the best content possible, so we have cookies that allow us to try different versions of content for different visitors and see which works best.
As we're from Yorkshire, we don't like to spend more on advertising than we have to, so we also have cookies that allow us to spend our advertising budget in the most effective way possible.
You've got control over the cookies we set (except the really essential ones) at all times and there's non of that sneaky setting them first and then asking you about it, or 200 boxes to un-tick.
Cookies We Use
Necessary Cookies - They make the site work
These cookies are needed for our site to function and to record your cookie preferences so we don't have to ask you every time you visit.
| Cookie | Type | Duration | Description |
|---|---|---|---|
| __cfduid | Third Party | 4 weeks | The cookie is set by CloudFare. The cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information. |
| _ga | Third Party | 2 years | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. |
| _gat_gtag_UA_162407431_2 | Third Party | 1 minute | Google uses this cookie to distinguish users. |
| _gat_UA-162407431-2 | Third Party | 1 minute | |
| _gid | Third Party | 1 day | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form. |
| cfmrk_eucookiebanner | Persistent | Used by Cloudflare to record acceptance of their own cookie policy if required. | |
| cookielawinfo-checkbox-analytics | Persistent | 1 year | This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics". |
| cookielawinfo-checkbox-functional | Persistent | 1 year | This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Functional". |
| cookielawinfo-checkbox-marketing | Persistent | 1 year | This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Marketing". |
| cookielawinfo-checkbox-necessary | Persistent | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
| cookielawinfo-checkbox-non-necessary | Persistent | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Non Necessary". |
| cookielawinfo-checkbox-other | Persistent | 1 year | This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Other". |
| cookielawinfo-checkbox-performance | Persistent | 1 year | This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Performance". |
| viewed_cookie_policy | Persistent | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Functional Cookies - Ooooh shiny things, like live chat
These cookies are part of added functionality for our site, such as our live chat service which allows you to chat to a Backoops specialist.
| Cookie | Type | Duration | Description |
|---|---|---|---|
| 4662279173 | Third Party | Identifies you across devices and visits, in order to optimize the live chat functionality on the website. Set by Zoho One - https://www.zoho.com/privacy.html | |
| b3e783bb62 | Third Party | Identifies you across devices and visits, in order to optimize the live chat functionality on the website. Set by Zoho One - https://www.zoho.com/privacy.html | |
| bcookie | Third Party | 2 years | This cookie is set by LinkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page. |
| lang | Third Party | This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website. | |
| lidc | Third Party | 1 day | This cookie is set by LinkedIn and used for routing. |
| LS_CSRF_TOKEN | Session | Session | Security token for live chat functionality on the website. |
Analytics Cookies - Excuse me, which page is best?
These cookies are used so we can make the best pages possible, they manage our A/B testing - which allows us to send visitors slightly different pages and see which works best.
| Cookie | Type | Duration | Description |
|---|---|---|---|
| achievedGoals | Third Party | Used for A/B testing to store which experiment goals have been achieved by you | |
| zabBucket | Third Party | 1 year | Used for our A/B testing, to identify which version of a page and variation to send you to |
| zabHMBucket | Third Party | 1 year | Used for our A/B testing, to store heatmap results |
| ZabSplit | Third Party | Used for our A/B testing, to identify which version of a page to send you to | |
| zabUserId | Third Party | 1 year | Identifies you across visits, in order to optimize our website we use A/B testing to try out different pages/content on different visitors. Set by Zoho One - https://www.zoho.com/privacy.html |
| zabVisitId | Third Party | Session | A unique ID for this visit to our site, in order to optimize our website we use A/B testing to try out different pages/content on different visitors. Set by Zoho One - https://www.zoho.com/privacy.html |
| zfccn | Session | Session | Used for our A/B testing. |
Marketing Cookies - Hey, where did you come from?
These cookies are used by us to work out which of our social media posts, or adverts brought you to our site, so we know where to best put our efforts to get more people using Backoops to protect their business.
| Cookie | Type | Duration | Description |
|---|---|---|---|
| _fbp | Third Party | 2 months | This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. |
| bscookie | Third Party | 2 years | This cookie is a browser ID cookie set by Linked share Buttons and ad tags. |
| fr | Third Party Session | 2 months | The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin. |
| li_sugr | Third Party | 2 months | This cookie is a browser ID cookie set by LinkedIn for managing our marketing. |
| lissc | Third Party | 1 year | Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
| u | Third Party | 2 months | This cookie is a browser ID cookie set by LinkedIn for managing our adverts. |
| UserMatchHistory | Third Party | 4 weeks | Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. |
Your Current Consent
Want speak to us about backing up data?
We’re happy to help, just call us on the number below
0800 8620 349